May
26
Is the iPad a realistic restaurant point of sale device?
Over the past few weeks there has been some talk of companies building restaurant point of sale software to run on the iPad. This sounds fun, but I’m not sure anyone who has worked in an actual restaurant environment would consider it a good idea. The iPad was not designed for a restaurant environment and would probably drive waitstaff and managers alike crazy. Here’s why:
- It’s a brick. Servers are already carrying around trays, plates, and glasses all the time. To ask them to carry around another device, it needs to be lightweight and not get in the way of their regular tasks. They need to be able to pull it out, enter an order, and then put it away without any hassle. The iPad’s user interface is spectacular, but when it’s weighing your apron down so much that you look like a bad Charlie Chaplin skit then it’s probably more trouble than it’s worth.
- It’s unwieldy. Servers often need to have both hands free. They need to be able to slip the iPad into an apron pocket when they’re not using it. Unfortunately, the iPad is a little too big to comfortably fit inside an apron pocket, and even if it could, its excess weight would cause it to drag the apron down (see Charlie Chaplin reference, above). An iPhone is a much better fit, but it is probably too small to use as a touchscreen terminal. The ideal size might be something more akin to a Kindle or Nook.
- It’s too fragile. The iPad is a consumer retail device, not something particularly well suited to the madcap frenzy of a restaurant environment. It will get dropped, people will spill drinks on it, and it will be exposed to all sorts of other random hazards (do you prefer your iPads deep-fried, or grilled?). Suffice to say, it will get destroyed after a few months of use. Realistically, a tablet needs to be retail-hardened before it can be used in a restaurant.
- It’s too expensive. At $500 a pop, these devices are going to be too expensive to replace when they break, and they will break. There’s a reason most point of sale terminals use retail-hardened hardware, and not commercial off-the-shelf computers. Here’s a little math for you: if you pay your waitstaff the standard, criminally-insane-but-government-sanctioned wage of $2.13 an hour, for each approximately $700 iPad you purchase, you’re paying 329 man-hours. Not to mention the $15-30/month/device data plan. At that price, it might actually be cheaper to hire someone to run around after each member of your waitstaff and be used as a multitouch device. “Just swipe Kenneth to activate!”
- It’ll get stolen. Again, because of its high retail price and its value as a consumer electronic device, the iPad is a prime target for theft. Who knows how long an iPad will last in the store before it magically ‘disappears’?
- Wireless is unreliable. Most restaurants have industrial-strength microwave ovens that wreak havoc on wireless signals because they operate around the same frequency range. Dropped connectivity is unacceptable when you’re trying to enter in orders or process credit cards. Currently, the only way around this is performing a professional installation, measuring the wireless signal throughout the restaurant, and making sure to install repeaters in the right place. This is fairly expensive.
Basically, the iPad is not well suited for restaurants because it is a consumer electronic device, with a higher than normal price point and no retail hardening. A much more realistic solution would be a retail hardened mobile POS tablet, perhaps based on cheaper hardware running on Android. Less expensive, Android-based tablets are in production now and will start shipping in the second half of the year, so we’ll see what happens.
Despite the iPad’s flaws, there are several potential benefits to using a mobile point of sale device in restaurants:
- Servers can record orders immediately, reducing the likelihood of mistakes. Instead of having to memorize the order or write it down in shorthand, the server can directly enter the orders into the POS system at the table.
- It reduces the time spent waiting for an open POS terminal. Because each server can carry their own individual POS device, they don’t have to worry about waiting in line to access one, and they can stay ‘logged in’ to the POS device between transactions.
- Processing credit cards at the table can reduce fraud concerns. If servers have to directly swipe credit cards at the table, this reduces the possibility of credit card theft, since the credit card never leaves the customer’s sight.
- Reduced cost. It is predicted that $100 Android tablets will ship in the second half of 2010. This is a much more cost effective solution than both the iPad based tablet, as well as expensive standard point of sale systems.
At ChompStack we welcome these innovations in the restaurant technology space and hope that they are embraced by the next generation of point of sale vendors. Restauranteurs are increasingly turning towards technology to help them reduce inefficiencies and increase margins, and we think that mobile POS units are a great step in the right direction. We’re excited to see what happens over the next few years.
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JP
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chompstack
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JF
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http://www.stevenwei.com/ Steven Wei
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Jp
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chompstack
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Jp
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chompstack
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http://www.chompstack.com/blog/2010/06/02/restaurant-tech-news-roundup-516-531-ipad-reservations-ipad-waiters-interactive-dining-tables/ Restaurant Tech News Roundup 5/16 – 5/31: iPad reservations, iPad waiters, interactive dining tables – Back of House | The ChompStack Blog
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